Lead Management Policy Implementation

Definition and implementation of a lead management policy in a B2B technology company. The policy established a structured approach to lead management, aimed at boosting the efficiency and effectiveness of sales and marketing initiatives. It provided clear insights into the Return on Investment (ROI) from diverse lead sources and marketing activities, enabling smarter resource allocation and the refinement of strategies and tactics. This policy applied to all employees involved in lead generation, nurturing, and conversion within marketing, sales, and customer service teams.