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Product Management

Navigating B2B product management isn’t easy—especially in the world of technology, where software and hardware evolve at lightning speed. How do you identify market needs, build a solid roadmap, and make sure your product actually delivers value (and revenue)?

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The framework below doesn’t just highlight best practices—it forces a hard look at the uncomfortable truths that determine whether a product succeeds or quietly disappears.

5 Product Management Pillars

I don’t have all the answers, but I’ve spent years figuring out what works (and what doesn’t) in product management for B2B tech companies. This section is where I share the product management framework I use, and hard-earned lessons on everything from market research and innovation to go-to-market strategy and sales enablement.

 

Whether you're launching a new product or optimizing an existing one, I hope these resources help you navigate the challenges and make smarter decisions.

 

Let’s dive in and explore what it really takes to build, position, and grow successful B2B software and hardware products. 

STEERING

Vision sets the direction and alignment

ENGINE

Innovation turns market insights into tangible ideas and solutions

TRANSMISSION

Product Management orchestrates training, tools, and alignment so the right “gear” is used for each customer scenario.

FUEL

Market insights are the “energy” that powers everything.

DESIGN

Marketing shapes how the product is perceived—its “look and feel”—and helps it stand out.

WHEELS

They turn all the product potential into actual customer traction—resolving issues, closing deals, and ensuring customer satisfaction.

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