top of page
danielbrown.tech
Learn about product management and marketing
Welcome to my website, a window on over 20 years of nagivating the complex world of B2B technology.
Product Management
Growth Marketing
Innovation Strategy
Blog Feed
The Future of Product Manager Communications: There's Got to Be a Better Way!
It's 3:47 PM on a Tuesday. Your inbox has 143 unread messages. MSTeams shows 15 unread threads. Three calendar invites just popped up for...
Daniel Brown
71
Trained Intuition: The Product Manager's Secret Weapon to Decision Making
In the world of product management, we often talk about data-driven decisions, but rarely do we discuss the role of intuition—that gut...
Daniel Brown
79
Why I Changed Microwaves – A Lesson in Product Management
We often associate product failures with major technical issues or a lack of innovation. However, as my experience with my microwave...
Daniel Brown
5
My Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
Strategic Monitoring Process
In 2025, Eddyfi Technologies prioritized the creation and execution of a Strategic Monitoring Process to ensure product decisions are informed by continuous, structured market intelligence. This initiative was a core component of the broader Product Management Framework for the UT and ET divisions.
Objectives
Establish a systematic method to track key market trends, competitor moves, and emerging technologies.
Improve organizational agility by anticipating external changes and adjusting product strategy accordingly.
Complement customer feedback and experience analysis with forward-looking strategic signals.
Key Deliverables
Monitoring Framework integrating inputs from market interviews, competitive intelligence, and technology scanning.
Structured knowledge repository (SharePoint-based) to store and disseminate insights.
Internal communication channel to promote knowledge sharing across product, R&D, applications, and customer service teams.
Integration with broader market knowledge and innovation processes.
Results & KPI Impact
Supported internal alignment on roadmaps and business cases by providing real-time strategic context.
Enabled the Product Management team to proactively adjust positioning and innovation focus based on strategic signals.
Objectives
Establish a systematic method to track key market trends, competitor moves, and emerging technologies.
Improve organizational agility by anticipating external changes and adjusting product strategy accordingly.
Complement customer feedback and experience analysis with forward-looking strategic signals.
Key Deliverables
Monitoring Framework integrating inputs from market interviews, competitive intelligence, and technology scanning.
Structured knowledge repository (SharePoint-based) to store and disseminate insights.
Internal communication channel to promote knowledge sharing across product, R&D, applications, and customer service teams.
Integration with broader market knowledge and innovation processes.
Results & KPI Impact
Supported internal alignment on roadmaps and business cases by providing real-time strategic context.
Enabled the Product Management team to proactively adjust positioning and innovation focus based on strategic signals.
B2B Hardware Product Management and Launch
HandySCAN 700 launch
Product Launch International Event
Led the content strategy and presentation for a high-profile international product launch event. Oversaw the end-to-end development of event materials, ensuring clear messaging and impactful storytelling. Played a key role in defining the event's structure and logistics, while also serving as the on-stage presenter to introduce new products to a global audience. This project demonstrated my passion in product marketing, event management, and public speaking.
Software Product Management & Launch
VXmodel SCAN-TO-CAD SOFTWARE MODULE
Lead Management Policy Implementation
Definition and implementation of a lead management policy in a B2B technology company. The policy established a structured approach to lead management, aimed at boosting the efficiency and effectiveness of sales and marketing initiatives. It provided clear insights into the Return on Investment (ROI) from diverse lead sources and marketing activities, enabling smarter resource allocation and the refinement of strategies and tactics. This policy applied to all employees involved in lead generation, nurturing, and conversion within marketing, sales, and customer service teams.
bottom of page