Strategic Monitoring Process

In 2025, Eddyfi Technologies prioritized the creation and execution of a Strategic Monitoring Process to ensure product decisions are informed by continuous, structured market intelligence. This initiative was a core component of the broader Product Management Framework for the UT and ET divisions.

Objectives
Establish a systematic method to track key market trends, competitor moves, and emerging technologies.
Improve organizational agility by anticipating external changes and adjusting product strategy accordingly.
Complement customer feedback and experience analysis with forward-looking strategic signals.

Key Deliverables
Monitoring Framework integrating inputs from market interviews, competitive intelligence, and technology scanning.
Structured knowledge repository (SharePoint-based) to store and disseminate insights.
Internal communication channel to promote knowledge sharing across product, R&D, applications, and customer service teams.
Integration with broader market knowledge and innovation processes.

Results & KPI Impact
Supported internal alignment on roadmaps and business cases by providing real-time strategic context.
Enabled the Product Management team to proactively adjust positioning and innovation focus based on strategic signals.